The Coordinates of Memory

Mapping the Scent Journey

Scent, as coordinates. At NOIMO, every fragrance is an anchor in time. We name our scents after coordinates—not merely to point to a place on a map, but to mark where a moment once breathed. A latitude is precise, yet what it anchors is fluid. It captures the slant of light, the density of air, and the quiet persistence of memory. Sometimes, it is a morning in the Rose Valley of Bulgaria. Light rests gently over fields in bloom—soft, expansive, and quietly luminous. It is the scent of a beginning. Sometimes, it is an afternoon in the groves of Gaozhou. The air is succulent and warm, carrying a ripened sweetness that lingers close to the skin—vivid and unapologetic. And sometimes, it is the vastness of the Atlas Mountains in Morocco. Dry earth and mineral warmth exist in a state of absolute stillness, grounding the spirit in silent depth. We do not seek to mimic these places; we interpret them. Through scent, we translate what cannot be held into something that can be felt. Each candle becomes a coordinate of its own—in your space, and in the architecture of your memory.