180°E

GLOW

The First Sunrise on Earth

Inspired by the crossing of time at 180°E, it transforms light, warmth, and emotional energy into a refined ritual of inner awakening. When you are ready to step into the world, this moment is for lighting yourself first.

SHOP ON SHOPEE SHOP ON TIKTOK

The Naming Story

180°E I Shine

At the International Date Line, where each new day is born, we captured the first light. This is not a place but a moment — luminous, radiant, and eternal. The warmth before the sun is even seen

Scent Notes

Top: Grapefruit

Heart: Jasmine

Base: Musk

Emotional Journey

Beginning · Warmth

180°E

The First Sunrise on Earth

ROOT

Bulgarian Rose Valley

FLOW

Guangdong, China

STILL

Atlas Mountains

Not Sure Where to Begin?

Let us guide you to the scent that suits you best—thoughtfully and precisely.

BEGIN YOUR SCENT JOURNEY

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